# Australian Storytelling UGC creator
## Hero
Tadi Knight
Trusted by **25+ Australian and international brands** · 5+ repeat partnerships
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UGC & Audience Analyst
Real brand campaigns with the psychology behind every hook
Engagement data and conversion proof from live accounts
Packages and exactly what you get when we work together
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tadi.knight.creative@gmail.com
https://www.instagram.com/tadiknight?igsh=MTUwb3ZzOWE0bHV3NQ%3D%3D&utm_source=qr
https://www.tiktok.com/@tadiknight?_r=1&_t=ZS-968f0hXkOCA
Australia
Concepted using audience research, platform behaviour and real performance signals.
Available for full-service concepting, scripting, filming and editing, or brief led production.
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UGC Creator & Content Strategist
moves people to act.
UGC that feels native, earns attention and
I create conversion-focused short-form content for beauty, lifestyle and tech brands, from organic social concepts to paid creative and ongoing content retainers.
| Value | Label |
| --- | --- |
| 8.62% | engagement in first 24h |
| 25+ | brands partnered |
| 5+ | repeat partnerships |
## Client Results
Featured result
Demand from a standing start.
The very first paid video on a brand new account, and the audience went looking for the product themselves.
Retainer client
Case study · Flooently
First paid trial video. Brand new account.
A language learning app with zero account history. The very first paid trial video I made pulled an **8.62% engagement rate in the first 24 hours**, and it's now sitting at **28.6% overall**, on an account with no existing audience to lean on.
14.4%
Overall engagement rate, brand new account (8.62% in the first 24 hours)
https://player.vimeo.com/video/1198434712?badge=0&autopause=0&player_id=0&app_id=58479&autoplay=0
Flooently first paid trial video
First paid video
Demand, in the comments
See the receipts
Hide receipts
comments + DMs
These viewers didn't just watch. They went and searched for the app themselves, couldn't find it, and were determined enough to come back and comment asking where to get it. That's **real intent**, not passive views.
Straight to my DMs
It went further than comments. A viewer messaged directly, already signing up for the app and asking for a referral code. That's someone **converted to the point of purchase** off the back of the content.
## Brands
If your brand is for everyone, it’s for no one
What I create
Partnered with 20+ beauty, lifestyle & tech brands globally
Returning client
| Label | Icon |
| --- | --- |
| Beauty & Lifestyle Ads | :icon-sparkles: |
| Tech & SaaS Ads | :icon-smartphone: |
| Short-form Content | :icon-play-circle: |
| Brand Name | Logo | Returning client |
| --- | --- | --- |
| Dimple Color |  | Yes |
| Deco Nova |  | No |
| Tropeaka |  | No |
| Lily Ease |  | No |
| omitted. |  | No |
| Braid Besties |  | No |
| Desio |  | No |
| Soft Essentials |  | No |
| Covetella |  | No |
| New Brand |  | No |
| Unibling |  | No |
| Frank Body |  | No |
| Froday Hair |  | No |
| Flooently |  | Yes |
| Recime |  | No |
| Gripped |  | Yes |
| Mycal |  | No |
| Remedy |  | No |
| Yubo |  | No |
| UNICE Hair |  | Yes |
| AstraAI |  | Yes |
| DermRays |  | No |
| UGC Roster |  | No |
## Work
Product Content That Sells
Conversion-first content, organised by the kind of trust it builds. Not just view counts.
Selected work
Three that show the range
View full content library
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Talking Head · Transformation · B-Roll · Greenscreen · Tech UGC · Testimonials
Result
Objective
| Brand · Category | Brand Logo | Creative rationale | Format | Objective | Verified result | Video Embed Code |
| --- | --- | --- | --- | --- | --- | --- |
| Soft Essentials · Organic product demonstration |  | Built around a visible lift reveal and disbelief-led hook to increase watch-through and product consideration. | Problem. Contrast. Solution. Lifestyle. Soft CTA | Highlight product benefit and drive consideration. | 176% audience-relative engagement · Reached 73× the account's follower count | |
| Flooently · Tech UGC |  | Anchored the app in BTS-led Korean learning content so a brand new account had an intrinsic reason to keep watching. | Hook. Personal experience. App demo. CTA | Drive trial sign-ups by building genuine trust with language learners. | 14.4% overall engagement on the first paid video, including 8.62% within 24 hours | |
| Braid Besties · Organic testimonial |  | Pain-point-led storytelling that validated a real frustration, then bridged to a better alternative through honest experience. | Problem. Personal experience. Product introduction. Results | Drive purchase intent by addressing hair longevity and cost. | 4.33% engagement vs the account's 2.64% average · No paid backing | |
Dark skin beauty products
Creator tools & tech
Product reviews that convert
Real, unpolished content
Content that converts
The psychology
The outcome
The proof
Download file
Request availability
Or email me directly
Repeat client
tadi.knight.creative@gmail.com
| Category | Brand Logo | Ad Label | Strategy | Hook | Format | Proof Screenshot | Proof Caption | Video Link | Download Link (Google Drive) | Video Embed Code | Repeat client |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Transformation |  | Transformation Ad | Transformation format for Dimple Color. Designed to grab attention instantly and maintain engagement with quick, visual comparisons between contact lens colors. | “I thought coloured contacts just weren’t made for me.” | Hook. Mistake. Reveal. CTA. | | | https://vimeo.com/1208143866 | | | Yes |
| B-Roll + Voiceover |  | Aesthetic Showcase | Voiceover-driven B-roll showcasing the effortless texture and volume of the UNice water wave wig. Positions the product as the ultimate low-maintenance summer essential. | This is what summer hair should always look like | Hook. Visual proof (B-roll). Feature breakdown. Recommendation. | | | https://vimeo.com/1205871284 | | | Yes |
| Taste Test |  | Blind Ranking | Blind ranking video for Remedy Soda. A taste-test format that ranks the range live on camera, turning product discovery into an entertaining, low-pressure watch that builds trust and curiosity. | I definitely ranked wrong | Hook. Taste test. Live ranking. Verdict | | | https://vimeo.com/1202564524 | | | No |
| Greenscreen |  | Greenscreen | Greenscreen explainer for Dimple Color. A talking-head reaction over on-screen visuals, walking through exactly how I choose between lenses, building authority and trust while positioning the brand as the obvious pick. | Contact lens blindness is giving us lens wearers a bad name | Hook. Greenscreen breakdown. Comparison. CTA | | | https://vimeo.com/1205027926 | | | Yes |
| Tech UGC |  | Audience Call-Out | Tech UGC for Flooently, a language learning app. First paid trial video on a brand new account, built to speak directly to learners and convert without leaning on any existing audience. | This is day one of me using RM from BTS method but to learn Korean | Hook. Personal experience. App demo. CTA | | | https://vimeo.com/1198434712 | | | Yes |
| Tech UGC |  | Audience Call-Out | Tech UGC video for Solvey AI. Authentic screen-recording demo showing how the app streamlines studying and makes it more effective. | I'm going to show you how to study so fast it feels like cheating | Hook. App Demo. Value Breakdown. CTA | | | https://vimeo.com/1197101279 | | | No |
| B-Roll + Voiceover |  | Audience Call-Out | Campaign for Froday, a leave-in conditioner made specifically for afro-textured hair. Built to validate a pain point textured-hair consumers feel underserved on in the Australian market, and drive product discovery. | “Black women can’t grow their hair.” | Hook. Personal story. Product bridge. Proof | | | https://vimeo.com/1199349538 | | | No |
| Transformation |  | Transformation | Coloured contacts video for Coleyes. Identity driven content targeting dark eyed viewers who've never considered coloured contacts, driving curiosity and purchase intent through a subtle, aesthetic reveal. | i've never seen myself with brown eyes before. | Hook. Try On. Reveal. CTA | | | https://vimeo.com/1183326534 | | | No |
| Talking Head |  | Try On | T shirt bra campaign for Soft Essentials. Lifestyle driven content designed to showcase the bra's natural lift and everyday wearability, driving awareness and purchase intent. | I can't believe I have a lift like this with no bra | Problem. Contrast. Solution. Lifestyle. Soft CTA | | | https://vimeo.com/1182215467 | | | No |
| Transformation |  | Transformation | Contacts video for Desio. Authentic try on content targeting dark eyed viewers to showcase how Desio lenses show up on deeper eye tones, driving curiosity and purchase intent. | i'm hoping these don't look scary because my eyes are super dark | Hook. Try On. Reveal. CTA | | | https://vimeo.com/1182222839 | | | No |
| Talking Head |  | Try On | Campaign for Unibling. Audience call out. | this is only for the girls with dark brown eyes | Hook. Try On. Reveal. CTA | | | https://vimeo.com/1195154746 | | | No |
| Talking Head |  | Try On | Swimwear video for Lily Ease. | Can swimwear be flattering while covering your stomach? | Hook. Demo. Features | | | https://vimeo.com/1172185316 | | | No |
| B-Roll + Voiceover |  | Recipe Video | Recipe video for Tropeaka. A smoothie recipe using Tropeaka protein powder, vibrant, lifestyle driven content designed to showcase the product naturally in use and drive discovery and purchase. | if hitting your protein is hard, this will make it way easier. | Hook. Recipe. Demo | | | https://vimeo.com/1165942518 | | | No |
| Testimonials |  | Testimonial | Boho braids campaign for TheBraidBesties. Pain point led content targeting boho braid wearers frustrated with the cost and short lifespan of human hair, positioning a better alternative through honest, experience driven storytelling. | To my girls who love boho braids, why are we spending money on human hair that barely lasts a week? | Problem. Personal experience. Product introduction. Results. Ongoing proof | | | https://vimeo.com/1184798681 | | | No |
| Testimonials |  | Testimonial Ad | Testimonial Style video | How this morning routine changed my face (show picture proof of before and after) | Hook. Experience. Recommendation | | | https://vimeo.com/1161831970 | | | No |
## Results
Results
Performance beyond surface-level views
I track the signals that indicate creative is resonating, from watch-through and saves to product questions, sign-up intent and documented purchases.
Verified performance metrics
| Item |
| --- |
| Engagement rate |
| Watch time |
| Saves |
| Shares |
| Reach relative to account size |
Documented audience intent
| Item |
| --- |
| Asked where to buy |
| Requested product details |
| Signed up |
| Researched and purchased |
| Asked for referral access |
Organic post on creator account · No paid amplification
Organic post on creator account · Audience-relative engagement based on follower count at publication
Case study · Braid Besties
82% above their account average
4.8%
Engagement rate
+82%
Above account average of 2.64%
Paid collaboration with no paid backing. 100% organic data. Pulled from CountTik on 4 June 2026.
Verified · CountTik
The receipts: Braid Besties, organic
Two of my videos beat the account's 2.64% average engagement, on a 2,577-follower account with zero paid backing.
View the receipts
Hide the receipts
4 verified screenshots
| Screenshot | Caption |
| --- | --- |
|  | 2,577 followers on TikTok at time of pull |
|  | Account average: 2.64% overall engagement |
|  | My boho braids video: 4.33% engagement |
|  | Another at 4.28% with 18 saves, tagged direct |
Case study · Instagram Reel
Soft Essentials T-Shirt Bra
176%
Engagement rate (based on audience size at time of posting)
73x
Follower count reached
High
Save & share rate
Based on followers during 11 April 2026. Posted to my personal account.
The framework
Metrics that predict conversion
Views feel good. These are the signals that actually move product.
Show the framework
Hide the framework
Engagement signals like saves, comments and shares are stronger predictors of influencer marketing effectiveness than follower count or raw reach.
The study: **"A meta-analysis of the effectiveness of social media influencers"** — Journal of the Academy of Marketing Science (Springer, 2025).
| Icon | Stat | Title | Body |
| --- | --- | --- | --- |
| :icon-timer: | 78% | Retention at 3 seconds | People stay through the hook. Your job isn't done at the 3-second mark, but this is where it starts. |
| :icon-message-circle: | Comments > Likes | Comments over likes | Comments mean people thinking, questioning, engaging. That's where conversion actually happens. |
| :icon-bookmark: | Saves | Saves without going viral | A save means 'I'm keeping this.' Your audience saves because it's useful or resonant, not just entertaining. |
| :icon-radar: | 6,878 | Non-follower reach | 6,878 views on a 70-follower account. Content with inherent quality the algorithm trusts, not built-in audience. |
| :icon-send: | DM Shares | DM shares from audience | The ultimate conversion signal. People sharing your content in private conversations with friends. |
Want numbers like these for your brand?
Request availability
## Receipts
Receipts
People don't just watch. They go and buy.
Views are nice. Intent is the point. These are real comments and DMs from viewers who went looking for the product themselves, off the back of the content.
| Screenshot | Platform | Signal | Icon | Caption |
| --- | --- | --- | --- | --- |
|  | DM | Researched & bought | :icon-shopping-bag: | She did her own research after the video, bought the product, and reported back. That's a full path from **scroll to purchase**. |
|  | DM | Already signed up | :icon-user-plus: | Mid sign-up and asking for a referral code. **Converted to the point of purchase** before they even hit send. |
|  | Comment | Convinced to buy | :icon-heart-handshake: | “Never ordered from there but this convinced me to go get one of my own.” **New customer, won in one video.** |
|  | Comment | Hunting for the product | :icon-search: | “What app did you use?” The content drove enough curiosity that viewers came back to **ask exactly where to get it**. |
|  | Comment | Demand notification | :icon-bell-ring: | Viewers commenting to ask for the app name. **Pure intent**, landing straight in the notifications. |
Screenshots shared with permission. Names left as posted.
## Why I'm Different
How I approach every brief
Different audiences need different reasons to care.
I build each concept around the customer's problem, language, objections and desired outcome, not a generic script reused across products.
Creative built for a specific customer, platform and objective
| Label | Detail | Icon |
| --- | --- | --- |
| Beauty and lifestyle | Product storytelling that reads as a genuine recommendation, tuned to how the customer actually talks. | :icon-sparkles: |
| Tech and SaaS | Clear, native demos that make the value obvious and turn curiosity into sign-up intent. | :icon-smartphone: |
| Organic short-form content | Audience-led concepts built to earn attention on the feed before they ask for action. | :icon-video: |
## Services
Ways we can work together
Three ways to work together
Whether you need individual videos, recurring social content or creative to run as ads, there's a clear way in.
Typical turnaround: 5–7 business days after product receipt and brief approval. Rush production may be available.
New partnership? Start with one concept before committing to a larger campaign.
What's included
Packages
Licensing terms
Request availability
| Tab label | Icon | Label | Headline | Description | For who |
| --- | --- | --- | --- | --- | --- |
| UGC Creative | :icon-clapperboard: | UGC Creative | Individual videos and campaign bundles | Fully produced short-form video built around your customer's problem, language and desired outcome. Native to the platform, useful to the brand. | For brands that need individual videos or campaign bundles. |
| Content Partnerships | :icon-infinity: | Organic Content Partnerships | Recurring social content, month after month | Your ongoing storyteller, not one-off content. Consistent output from a creator who understands your brand deeply over time, which is what builds the familiarity that converts. | For brands that need recurring social content. |
| Paid & Licensing | :icon-megaphone: | Paid Creative & Creator Licensing | Creative built to run as ads | Run the content as paid ads from your handle or mine, with the usage rights and creative variations paid performance needs. | For brands running the content as ads. |
| Item |
| --- |
| Concept development |
| Scripting |
| Filming |
| Editing |
| Platform-native variations |
| Organic or paid usage options |
| Package | Tag | Details |
| --- | --- | --- |
| Single UGC Concept | Start here | One fully produced short-form video including concept development, scripting, filming and editing. |
| Three-Concept Campaign | Most popular | Three distinct creative angles designed to test different hooks, objections or customer motivations. |
| Five-Concept Creative Suite | Best for campaigns | Five campaign-ready videos with broader angle coverage, priority production and optional cut-downs. |
| Item |
| --- |
| Monthly content production |
| Repeatable content pillars |
| Audience-led concepts |
| Performance review |
| Ongoing optimisation |
| Item |
| --- |
| Paid usage rights |
| Spark Ads or partnership ads |
| Hook and CTA variations |
| Creator handle licensing |
| Term | Detail |
| --- | --- |
| 30 days | Spark Ads code + paid usage across Meta & TikTok. |
| 60 days | Extended paid usage + handle whitelisting. |
| 90 days | Full-funnel paid usage, best for evergreen ads. |
## FAQ
FAQ
Everything you need to know before booking
Booking & Process
Common questions from Australian & international brands
Retainer & Strategy
Questions about ongoing content partnerships
What is a retainer?
A monthly content partnership where I become your dedicated content creator, scripting, filming and delivering conversion-focused videos each month with priority scheduling, consistent output and a lower per-video rate than one-off bookings.
Still have questions?
tadi.knight.creative@gmail.com
Request availability
| Question | Answer |
| --- | --- |
| What does the process look like? | We start with a short brief on your product, audience and objective. I develop the concept, script and creative direction for your approval before filming, then produce and deliver platform-native video ready to post or run as ads. |
| What is your turnaround time? | Typical turnaround is **5 to 7 business days** after product receipt and brief approval. Rush production may be available depending on the schedule, just ask when you enquire. |
| Are revisions included? | Yes. **One revision is included** on every project. I also align on creative direction before filming so we minimise back and forth and get it right the first time. |
| Can you work from our brief? | Either way works. I can concept and script from scratch, providing creative direction for your approval before filming, or execute your existing brief with a creative spin. The final video still feels native, not boardroom-written. |
| Do you offer concepting and scripting? | Yes. Concept development and scripting are part of full-service production. You approve the angle, hook and creative direction before a single frame is shot. |
| What usage rights are included? | Each project includes organic posting rights across your platforms. Paid advertising usage, extended terms and perpetual or white-label rights can be added, confirmed in writing before we start. |
| Do you offer paid usage and creator licensing? | Yes. I offer paid usage rights, Spark Ads and partnership ads, hook and CTA variations, and creator-handle licensing on **30, 60 and 90 day terms**. Add it to any project. |
| Do you work with international brands? | Yes. I'm based in Australia and everything is delivered digitally, so international brands are welcome. If you're shipping a product, we factor that into the timeline. |
| How do we get started? | Send your project details through the enquiry form with your product, audience and objective. I usually respond within two business days with availability, recommended next steps and any questions. |
| Question | Answer |
| --- | --- |
| Are monthly retainers available? | Yes. On a retainer I become your dedicated content creator, delivering recurring videos each month with full scripting, platform-native cuts for TikTok, Reels, Shorts and Pinterest, priority turnaround and a monthly performance review. |
| Why is a retainer better value than one-off bookings? | Consistency compounds. One video tests a hook, ongoing content builds an engine. Retainer clients get a lower per-video rate, priority scheduling and a creative partner who understands the brand deeply over time rather than starting from scratch each brief. |
| Can I start with one concept before committing to more? | Absolutely. Most partnerships start with a single concept to test the creative fit. If it resonates and the collaboration feels right, we move into a larger campaign or monthly structure. No pressure to commit up front. |
## About Tadi
About Tadi
A creator who understands both the customer and the brief
I'm a Western Australian UGC creator specialising in beauty, lifestyle and consumer tech. I combine direct-to-camera delivery, product storytelling and audience research to create content that feels native to the platform while remaining commercially useful to the brand.
My perspective is particularly valuable for brands seeking authentic representation of Black women, dark skin beauty consumers, textured-hair customers and culturally engaged online communities, without limiting my work to one category or audience.
| Label | Icon |
| --- | --- |
| Based in Australia | :icon-map-pin: |
| Beauty · Lifestyle · Tech | :icon-sparkles: |
| Direct-to-camera & product storytelling | :icon-video: |
| Audience-led concepting | :icon-target: |
Request availability
## Contact
Tell me about your project and let's create something great.
Share your product, audience and goals. I usually respond within two business days with availability, recommended next steps and any questions.
Name
Your name
Work email
you@brand.com
Brand
Your brand or company name
Website or product link
https://
Content needed
Intended use
Number of deliverables
e.g. 1, 3, 5+, not sure yet
Preferred deadline
e.g. flexible, or a target date
Approximate budget range
Helps me recommend the right option
Project details
Your product, target audience, objective, and any context that helps me understand what you're trying to achieve.
Select one
| Option |
| --- |
| Organic UGC |
| Paid ad creative |
| Monthly content |
| Creator posting |
| Not sure yet |
| Option |
| --- |
| Brand organic channels |
| Paid advertising |
| Creator account |
| Website or email |
| Not sure yet |
Request availability
I usually respond within two business days
Sending...
Thanks, your enquiry has been received.
I usually respond within two business days with availability, recommended next steps and any questions.
Something went wrong. Please try again or email me directly.
tadi.knight.creative@gmail.com
@tadiknight
https://www.instagram.com/tadiknight?igsh=MTUwb3ZzOWE0bHV3NQ%3D%3D&utm_source=qr
@tadiknight
https://www.tiktok.com/@tadiknight?_r=1&_t=ZS-968f0hXkOCA